International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet.
Description:
International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet.